Haru Hot Pads
Haru Hot Pads contacted us regarding their old website. They had a nice enough site - but it was never showing up in search engine results.
While the site looked good pretty good - it had been poorly optimised and laid out for the search engines to be able to read what was on there.
We redid the site for them - mostly using existing content but changing the layout and format of the site so search engines were now able to read it. We also changed text and keywords so they would be picked up by the search engines to improve result listings. Other subtle changes included Alt-text for pictures, text based headings, separate keywords for each page, individual page titles, Call To Actions and more.
Once the new site was re-launched and submitted - it started showing up at the top of Google searches within a week.
We also moved the site from a .com address to haruhotpads.com.au so it will rank better in Australian search engine listings - as well as in searches performed within Australia - the market they look after.